Relevence of Misspellings

DEET buy allopurinol online works by interfering with the receptors in the mosquito that betnovate sale detect carbon dioxide and body odor, causing them to not betnovate in malaysia detect the person wearing DEET as a potential source of buy prescription online nutrition. In cases of anaphylactic shock following a mosquito bite, best price flagyl they should seek emergency medical assistance. An initial first step low price flagyl is to apply or reapply a mosquito repellent, covering any clomid side effects pill potentially exposed skin. Alone, a red, raised bump on the buy methotrexate without prescription skin is not usually a sign of concern but if buy cheap prozac online any of the above symptoms develop or if breathing becomes buy acomplia overnight delivery difficult, a person should seek medical attention as soon as cialis discount possible. If swelling occurs in other parts of the body or.

We’ve all noticed how Google will fix our misspellings, with their synonyms list suggesting the more likely search term - Did you mean Relevance?

When the misspelling is so bad it’s not in Google’s synonym rings, we have entered the huge space of random strings that are not in use anywhere (that is the future home for our meme IDs).

Companies have long tried to find misspellings that could become new brands, and the limited lexical space of domains has increased the pressure to misspell. Flickr is perhaps the best known Folksonomy site.

Peter Morville told us that Ross Mayfield of SocialText coined the misspelling indicatr to tag photos of corporate parking lots (a diagnostic tool to detect periods of intense R&D at the company).

And RSA Security, encryption and digital signature specialists, have an authentication product they call securID (nice play on security). At Jakob Nielsen’s User Expreince 2005 conference, Peter Morville pointed out that if you search the RSA site for secureID (note the extra “e”), hardly any results come back. When you misspell it correctly, hundreds of pages are found.

The amazing thing is Google’s synonym list, apparently with the preferred term being rated by their PageRank® algorithms. They ask - Did you mean SecurID? As Peter said, Google knows more about RSA’s business than RSA’s own search engine does.

3 Responses to “Relevence of Misspellings”

  1. Jared Spool Says:

    At his User Interface 10 conference, Jared Spool pointed out that if you search the RSA site for secureID (note the extra ā€œeā€), hardly any results come back. When you misspell it correctly, hundreds of pages are found.

    This is a cool example, however I can’t take attribution for it. Gerry McGovern, perhaps?

  2. Peter Morville Says:

    Hey, that’s my example :-)

  3. Administrator Says:

    Peter,

    Ross Mayfield’s indicatr and RSA SecurID are both your examples.

    My head was so full of all the events from Jared’s UI10 and Jakob Nielsen’s UX 2005 that I scrambled who taught me what.

    Thanks very much for everything.

    Bob Doyle